Price content per client per month, starting from your delivery cost and the margin you need, then check it against what the client already pays you. Most agencies land between $1,000 and $2,000 a month for a weekly article.
How to cite this article: White Label Content for Agencies. 2026. How to Price Content Writing for Agency Clients. https://whitelabelcontentforagencies.com/articles/how-to-price-content-for-agency-clients/
Three Common Pricing Models
| Model | How it works | Best for |
|---|---|---|
| Flat monthly per client | One price per client for a set number of articles | Most agencies; simplest to sell and forecast |
| Add-on to existing retainer | Content added to an SEO or web retainer | Clients who already pay you monthly |
| Per article | A price for each piece | One-off projects, not ongoing retainers |
Flat monthly pricing is the easiest place to start: "Weekly content is $1,200 a month."
What Goes Into the Price
- Delivery cost. Writing, editing, and any calendar planning, whether that is staff time, freelancers, or a partner fee.
- Account management. Your team's time reviewing, publishing, and presenting content, usually one to two hours per client per month.
- Margin. Many agencies aim for at least 40 to 60 percent gross margin on outsourced services.
Pricing Worksheet
CONTENT PRICING WORKSHEET (per client, per month)
Delivery cost (partner fee or writer cost): $________
Account management hours: ____ x hourly cost $____ = $________
Total cost: $________
Target gross margin (example: 0.50 for 50%): ________
Minimum price = Total cost / (1 - target margin) $________
What the client pays you today: $________
Final price you will quote: $________
Example: a $500 partner fee plus 1.5 hours of account management at $60 an hour is $590 in total cost. For a 50 percent margin, the minimum price is $590 divided by 0.5, which is $1,180. Round to $1,200.
Keep Your Costs Consistent
Margin disappears when delivery cost swings: a freelancer raises rates, a client's topics need extra research, a rewrite eats a week. Flat per-client delivery pricing removes that risk, so every quote is safe.
How We Make the Math Easy
White Label Content for Agencies charges a flat $500 per client per month for one article a week, month to month, with no minimum. Use the margin calculator on the pricing page to see what you keep.
Frequently Asked Questions
How much do agencies charge for content writing?
Most agencies charge between $1,000 and $2,000 per client per month for ongoing weekly content, depending on the client's industry and what else is in the retainer.
Should content be priced separately from SEO?
Either works. Pricing it separately makes the value visible. Bundling it into a higher SEO tier can raise the average retainer without a new proposal.
What margin should an agency make on white-label content?
Many agencies target 40 to 60 percent gross margin after delivery and account management costs.